![]() If a brand is not going to sell at least $100 million with the potential to reach $1 billion, the big cosmetic company won’t even investigate the idea. It can happen because small companies have a few notable advantages over big companies.Īn advantage small companies have is that big companies want to make big money. Think of companies like Burts Bees and Aveda who started small and built huge brands. You might also think that starting your own cosmetic line is a waste of time. With all of these advantages, you might start get the feeling that Big cosmetic companies are unbeatable. There is just no competition when it comes to mass market and drug stores. ![]() A small cosmetic company will not be able to outspend the big guys in advertising.įinally, the additional money and size of a big cosmetic company means that they will be able to get their products on more store shelves and in more locations than a small company. They will host events for bloggers & beauty editors and they will have an advertising agency working to promote their brand. Big cosmetic companies will buy TV commercials, magazine ads, and radio spots. ![]() ![]() A small cosmetic company just can not create a formula that will be as optimized and tested for superior performance. The additional money available to big companies means they can hire more cosmetic chemists and create better formulas. This means that big companies can charge less for products that perform every bit as well as the ones you can create. In fact, the product costs to a small company will be 2 or 3 times higher than a big company. Even if a small company copies the formula exactly from a big company they will not be able to produce the product as inexpensively as a big company. More money naturally leads to other advantages.īig companies can make less expensive products. They can use the money to get their products in stores and get price breaks on packaging and raw materials. They can outspend you in every way from R&D to performance testing to safety testing to advertising and marketing. Big companies have significant advantages over small and start-up companies.īig companies have more money than small ones. Almost every good cosmetic chemist that I’ve known has said they wanted to start their own line.īefore answering this question, it is important to face facts about the cosmetics and personal care industry. Many of our followers here on Chemists Corner are people who are interested in creating formulas and possibly producing their own line of products. This question was raised on the cosmetic science forum and I thought it was so good that it warranted a full treatment here on the blog. Meanwhile, a whole new generation of girls is becoming addicted to lip smacking Gum Ball Galaxy, Kiwi Lunar Lime, and Turquoise Sprinkle Cake, keeping the flavor rolling across lips everywhere.Technically, Markwins isn’t going to cater to collectors. The monster size even staged a comeback in the early 00's, bringing back many of the trademark flavors (others, alas, are lost to the ages). Nothing was as tantalizing or tasty as the tubes of flavor wiped across lipsmacking lips.īonne Bell is still creating cosmetics, and LipSmackers are just as popular today as they were twenty years ago. Pepper, Good N’ Plenty, Orange Crush, 7-UP, Hires Root beer, Tootsie Roll, Bit O’ Honey, Lemon Tree (Lipton lemonade), and a variety of fruit flavors were made into giant waxy sticks of delight. With a dozen glorious flavors, how could you choose just one? Dr. ![]() Plus, chapping prevention was always a happy bonus. Marketed for the preteen and teen markets, LipSmackers’ glossy refreshment was an innocent transition to real lipstick, and much sweeter. In 1973 Bonne Bell LipSmackers were born, and the world has never been the same. Bell created a cosmetics company, Bonne Bell, named after his daughter Bonne. The humongous pushup tube of lip gloss came in a dizzying array of delicious flavors that coated the lips in a heavenly goo, which was impossible not to lick off and then reapply every five minutes. Since the 1970’s, there hasn't been a girl alive who didn't succumb to the addictive flavors offered by Bonne Bell LipSmackers. ![]()
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